window.ms.bind('ms.entity.carts.add_product_success', function (event) { var product = event.data.data.product; dataLayer.push({ 'event': 'addToCart', 'ecommerce': { 'currencyCode': ms.user.currency.name, 'add': { // 'add' actionFieldObject measures. 'products': [ { // adding a product to a shopping cart. 'name': product.name, 'id': product.sku, 'price': product.price, 'brand': product.brand, 'category': product.category, 'quantity': 1 } ] } } }); });